Lexus is Thursday Night Football

For the 5^th year in a row, Lexus will present the half-time show for the NFL’s Thursday Night Football.  

“The Lexus Halftime Show sponsorship on ‘Thursday Night Football’ gives us the opportunity to reach a premium, live-viewing audience in a contextually relevant way by incorporating high impact NFL content,”

– Brian Smith, vice president of marketing for Lexus

This year there is a change to the Thursday Night Football (TNF) program, being that throughout the season, TNF will be shown of three separate networks for the first time. And Lexus has the privilege of presenting the half time show all three.

For the past two seasons, TNF has been show shown on both CBS and the NFL Network, alternating weeks in which it is on. But starting this year, NFL Network will broadcast all 10 TNF games, while both NBC and CBS will split the airing rights for each of the games. That’s right. TNF will be shown of two networks each week, NFL Network and locally on NBC/CBS.

Thursday Night Football on CBS and NFL Network and local stations averaged 13 million viewers last season, a 61% increase from 2013, when 13 Thursday-night games were broadcast solely on NFL Network. The NFL has been clear that it wants to use the games to drive viewership to its cable outlet, which is launching more non-game programming including documentary programs and reality shows, and to test new ways of reaching audiences more accustomed to streaming video on demand.

This is major exposure for Lexus on one of the largest stages there is! To check out our fine Lexus vehicles or contact us today to get yours now!