Lexus CT200h To Be Replaced?
The Luxury Crossover field is a bustling industry that is gaining traction all over the world. In particular, Europe is the perfect demographic where Lexus should thrive and dominate the luxury crossover market. So why is the CT200h struggling to sell? In 2015, only 10,000 CT200h models sold in Europe, with Lexus selling over 70,000 units in all of Europe. For reference, Lexus sold over 650,000 units globally last year.
Lexus is making progress in the global crossover market. It sold 150,000 units of the outgoing RX model last year and expects to hit 200,000 with the new RX this year. Additionally, 150,000 of the smaller NX model were sold during 2015. So what is the hold up with the CT200h? Alain Uyttenhoven, head of Lexus operations in Europe, is looking for a change to capitalize on Europeans preference of non-diesel engines, and using petrol hybrid engines that are especially low in emissions.
With Lexus wanting a bigger market share in Europe, an affordable, but still selective Crossover seems the right way to go for a few reasons. One is the refusal to use diesel engines. Becoming more unpopular by the day, diesel engines have either been outlawed or restricted in over 300 cities in Europe. Another big aspect is that 52% of the marketshare is paying under $44,000 for their luxury vehicles, with Lexus only have one vehicle below that price range. The new Crossover is aimed to be below that threshold to be more attractive.
Regardless of what Lexus comes out with, we are definitely excited for a new model and a new crossover. The crossover craze has really taken the world by storm, and for good reason. Who wouldn't want a vehicle that is fuel efficient, powerful, plenty of space, and sleek?
The Lexus RX has been the brand's most popular crossover, and for good reason. Kelly Blue Book calls it, “The Lexus RX isn't just the best-selling model in the Lexus lineup, it's the best-selling luxury SUV in America. Buyers find great value in the comfortable, reliable, desirable RX, and a complete redesign for 2016 has helped it earn this year's Luxury SUV/Crossover Best Buy Award.” It is also ranked third in its class by IIHS when it comes to safety. If for anything else, just look at that picture. It is a truly beautiful vehicle.
For your next Lexus, make sure you shop with us or chat with one of our sales representative at Lexus of Quad Cities .